Automotive News.May 19,2012. Detroit. About 350 Focus Electric cars will be sent to 67 dealers in California, New Jersey and New York over the next couple weeks. Manufacturing executives signed off on the decision on Friday.
Americans have been slow to adopt electric cars due to their high cost and concerns over their range. Automakers have also improved the fuel efficiency of their traditional gas-powered engines more quickly than expected.
But it is difficult to forecast what consumers will prefer in the future and so Ford modified its Focus platform to build electric and gas-powered versions on the same assembly line.
Ford’s move differs from by both GM and Nissan, which build different platforms for the Volt and Leaf.
Electrifying the platform allows Ford to maintain “reasonable margins” on its EVs, which tend to be costly because of the price of the battery, Mulally has said.
The battery used in an all-electric vehicle, such as the Focus EV, can cost between $12,000 and $15,000. That would represent around a third of the Focus Electric’s overall price of around $39,000.
ZED COMMENT: The electric Focus has a range of 57 miles. It takes 8 hours to recharge. It costs $40,000. The conventional Focus has a range of 350+ miles, takes 5 minutes to re-fuel and costs $16,500. would you buy a conventional car that only went 57 miles, took 8 hours to get going when it ran out of power, and cost $40,000? Never. So why would you buy an electric? Oh, and by the way, that $15,000 battery will need replacing every 100,000 miles.
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